Twilio, a San Francisco-based cloud communications company, said Wednesday that it had acquired ValueFirst, a major player in India’s communications platform as a service (CPaaS), for an undisclosed amount.
ValueFirst connects businesses with consumers through telecommunications channels (SMS and voice) and the Internet (chatbots, email and over-the-top).
Last year, ValueFirst processed over 42 billion SMS messages and was one of the largest messaging aggregators and CPaaS (Communications Platform as a Service) player in India.
Twilio aims to benefit from ValueFirst customers, market knowledge and product offerings to further develop its business operations.
India is an important market for Twilio and its clients. The country is experiencing significant growth and offers a variety of opportunities in messaging, conversational artificial intelligence, and marketing technologies.
“Together, we are delighted to accelerate our position in an important market and increase our mutual success,” said Doug Garland, Twilio’s senior vice president of strategic business development.
ValueFirst was founded in 2003 and is one of the leading CPaaS players in India. The company is headquartered in Gurugram and has offices in India, the Middle East and Indonesia.
“We are obsessed with customer focus and we help companies have fun conversations. Twilio and ValueFirst share very similar values. Twilio’s trusted brand, services and global reach allow us to serve our customers in more meaningful ways, ”said Vishwadeep Bajaj, CEO and founder of ValueFirst.