Geetika Mehta has appointed as the new managing director of NIVEA. Mehta brings a wealth of experience. She has worked for 2.5 years as managing director of Hershey India. Also, she had worked with Hindustan Unilever.

She has experience growing startups and overseeing major companies in a variety of industries, including South Africa, Brazil, Thailand, and South Asia.

Mehta has a distinguished career in the fast-moving consumer goods (FMCG) industry. She has managed large corporations in South Asia, Thailand, Brazil, and South Africa in addition to growing small businesses. Her background and strategic outlook complement NIVEA India’s goal of offering customers better products that complement its care offering.

“I am happy to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and solidifying NIVEA’s position as the skincare brand of choice for millions of Indians”, Geetika Mehta expressed gratitude on her appointment as NIVEA’s Managing Director.