Google issued notices to food delivery apps Zomato and Swiggy for their in-app gamification features that allegedly violate the tech giant’s Play Store guidelines. The development comes just weeks after Paytm was blocked from the Play Store for a few hours for violating Google’s policy on sports betting activities.

“Yes, we have received a notice from Google. We believe that the notice is unfair, but we are a small company and have already realigned our business strategy to comply with Google’s guidelines,” a Zomato spokesperson said.

The spokesperson added that the company will be replacing Zomato Premier League with another program by the weekend.

While Swiggy did not comment on the development, sources said the company has paused the in-app feature and is in conversation with Google on this issue.

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Various companies are trying to cash in on the ongoing Indian Premier League (IPL) and have added gamification features to woo customers, enhance engagement and boost sales.

On September 18, Paytm app was blocked from Play Store for a few hours for violating Google’s policy on sports betting activities.

The app was restored after the SoftBank-backed Paytm removed the ‘cashback’ feature linked to a game on the app.

Paytm had alleged that it was arm-twisted by the search engine major to comply with its biased Play Store policies “that are meant to artificially create Google’s market dominance.

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