
The Pune Tech Hub plays a key role in CRIF’s global operations, supporting markets across India, the Middle East, and Asia. From cloud transformation to AI-driven analytics, the hub is at the forefront of delivering cutting-edge solutions to diverse regional needs. Pinkes Ambvat, CIO & Senior IT Director, CRIF India shared his valuable insights in an exclusive interaction with Elets News Network (ENN) on the pivotal role played by the Pune Tech Hub in driving CRIF’s global technological innovations.
The CRIF Pune Tech Hub plays a key role in CRIF’s global operations across 37 countries. Could you explain how the hub supports and influences CRIF’s business in different regions, and share some examples of successful global projects led by the Pune team?

The Pune Tech Hub plays a key role in CRIF’s operations across India, the Middle East, and Asia, supporting a diverse array of markets such as Singapore, Malaysia, Vietnam, and Dubai. Our team provides end-to-end technology solutions, from requirement engineering to software development, testing, and cybersecurity. Additionally, we developed a big data framework for managing data warehouses, which has been successfully implemented in markets like India, Indonesia, and Vietnam. These projects reflect our capability to deliver scalable, region-specific solutions that drive operational efficiency across the globe.

How does the Pune Tech Hub work with other CRIF locations worldwide to create solutions that meet the needs of various markets? What makes this collaboration effective?
The Pune Tech Hub operates as a central hub for Asia within CRIF’s Global Technologies, utilising a “hub and spoke” model. This model facilitates seamless knowledge transfer between CRIF’s tech hubs in Europe, such as those in Poland and Slovakia, and the Pune hub in India, ensuring consistent service delivery. The collaborative approach involves cross-functional teams from different locations working closely to adapt solutions for specific regional requirements. This model works effectively due to our strong communication channels, shared best practices, and a deep understanding of regional market dynamics, ensuring we deliver tailored, high-impact solutions for our global clients. By centralising key technological operations in Pune, CRIF has streamlined processes, reduced operational costs, and maintained high service standards across its global network.
CRIF’s Pune Hub is known for its advanced technology services. Could you describe one or two of the most innovative projects currently happening at the hub? What technologies are being used, and how do they benefit customers?
One of our most innovative projects is the transition from traditional data centres to cloud-native solutions, which aligns with CRIF’s strategic goal of achieving a zero data centre footprint within the next three years. Our team is leveraging cloud platforms like AWS, Azure, and Google Cloud, ensuring our solutions are scalable, secure, and efficient. We’re also integrating AI and machine learning to develop advanced analytics solutions, which provide deeper insights and better decision-making capabilities for our clients. These technologies not only improve operational efficiency but also enhance the ability to deliver cutting-edge solutions that help our clients stay ahead in the market.
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Automation and cloud transformation are big areas of focus for CRIF. What specific projects or tools have the Pune Hub developed to lead in these areas? How have these efforts improved efficiency or customer experience?
The Pune Hub has been instrumental in CRIF’s automation and cloud transformation efforts. We’ve developed RPA solutions that automate manual tasks, leading to substantial improvements in efficiency. In terms of cloud transformation, we’ve transitioned key services to cloud-native platforms, primarily using AWS and Azure. This has enabled us to offer more flexible, scalable, and secure solutions, which ultimately improve both operational efficiency and customer experience. These advancements ensure our clients benefit from faster, more reliable services while reducing infrastructure costs.
Looking to the future, how do you see the role of the Pune Tech Hub evolving in CRIF’s global operations? Are there any specific goals or milestones for the hub in the next few years?
The role of the Pune Tech Hub will continue to evolve as we push further into cloud-native technologies, AI, and machine learning. Our focus will be on re-engineering solutions to enhance scalability, performance, and security. In the next few years, CRIF aims to reduce our reliance on traditional data centres entirely, leveraging cloud infrastructure to streamline operations. Additionally, we plan to expand automation across more business operations and develop advanced predictive analytics tools. Our goal is to continue serving our current regions while expanding our capabilities to seize new opportunities worldwide.
What is your long-term vision for CRIF India and the Pune Tech Hub? How do you see the company growing in areas like automation, open banking, or digital banking over the next 3 to 5 years?
Over the next 3 to 5 years, CRIF India and the Pune Tech Hub will see significant growth in automation, open banking, and digital banking. With RPA becoming more refined, we’ll further integrate it into business operations to drive efficiency. In open banking and digital banking, we anticipate substantial growth as regulations evolve and new technologies emerge. Our goal is for Pune Tech Hub to become a centre of excellence in financial technology, driving innovation and delivering real-time, data-driven solutions that simplify operations and empower customers.
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