Country’s largest car maker, Maruti Suzuki India (MSI) has launched an online financing platform at its Arena dealerships in more than 30 cities.
With the introduction of the Smart Finance platform, 24 of the 26 steps on the road to purchasing a vehicle for the customer have been digitized, the automaker said in a statement.
The digital platform allows clients to select the most suitable loan product, complete all financial procedures, and repay loans with just a few clicks.
The company’s website will act as an intermediary between the client and the financier, providing real-time status updates and, in turn, providing a hassle-free and hassle-free financing solution, MSI said.
The automaker said it is currently working with 12 financiers, including State Bank of India, HDFC Bank, Mahindra Finance, ICICI Bank, IndusInd Bank, Bank of Baroda, Cholamandalam Finance and Kotak Mahindra.
As a result, the company plans to acquire other major finance companies.
“We have been overwhelmed by the response from our NEXA clients to our Smart Finance platform. Now we want to make it easier for our ARENA clients to buy a car,” said Shashank Srivastava, MSI CEO (Marketing and Sales).
The pandemic situation in the country has further increased the use of digital platforms. With Smart Finance, the company aims to reach a wider audience, empower them and make every step of the loan process transparent, he added.
The Smart Finance service is now available to Arena clients in more than 30 cities, including Delhi, NCR, Jaipur, Ahmedabad, Pune, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, Indore, and Kolkata.
The other cities are Cochin, Chandigarh, Guwahati, Bhubaneswar, Bhopal, Coimbatore, Surat, Vadodara, Ranchi, Raipur, Nagpur, Trivandrum, Visakhapatnam, Udaipur, Kanpur, Vijayawada, Dehradun, and Goa.