Apple Inc has launched its online store in India. The store is offering its full range of products to customers across the country for the first time. The move will help the tech giant cash in on the festive demand.

The new online store will provide customers with the same premium experience found in Apple Store locations around the world, delivered by online team members who are ready to offer their expertise, Apple.

In February, Apple CEO Tim Cook had said the company will launch its online store in India later this year, while its first physical retail store will open in the country in 2021.

Apple currently sells its products in India through third-party sellers and online marketplaces like Flipkart and Amazon. In a major push to single-brand retail, the government had last year relaxed foreign direct investment (FDI) guidelines, offering players more flexibility on local sourcing norms.

Also Read: Apple introduces Nearby feature for users in India

It had also done away with a provision that required companies to mandatorily set up a brick-and-mortar store before getting into online retail trading. Following the government’s move, Apple had said it was keen on offering online and in-store experiences to Indian users at par with its global standards.

The Apple Store online will allow people to shop for Apple products, with online Apple specialists available to help with services like custom-configuring Macs to setting up new devices.

All orders from the Apple Store online will ship with contactless delivery.

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