To provide boost to its market, Apple Inc said it will launch its online store in India next week. The online store will offer its full range of products to customers across the country for the first time.

The new online store, which will be launched on September 23, will provide customers with the same premium experience found in Apple Store locations around the world.

The tech-giant will try to tap the customers in India as festival season is ahead.

In February, Apple CEO Tim Cook had said the company will launch its online store in India later this year, while its first physical retail store will open in the country in 2021.

Apple currently sells its products in India through third-party sellers and online marketplaces like Flipkart and Amazon. In a major push to single-brand retail, the government had last year relaxed foreign direct investment (FDI) guidelines, offering players more flexibility on local sourcing norms.

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It had also done away with a provision that required companies to mandatorily set up a brick-and-mortar store before getting into online retail trading. Following the government’s move, Apple had said it was keen on offering online and in-store experiences to Indian users at par with its global standards.

The Apple Store online will allow people to shop for Apple products, with online Apple specialists available to help with services like custom-configuring Macs to setting up new devices.

Customers can get advice, receive guidance, and learn about new products directly from Apple, both in English and Hindi.

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