The e-commerce giant, Amazon India announced its expansion in the regional languages and will also be launching voice shopping experience in Hindi in coming weeks. They have also mentioned that customers can now access Amazon.in in Marathi and Bengali, in addition to the five previously available languages – Hindi, English, Kannada, Malayalam, Tamil and Telugu.
“These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India,” For the launch of Amazon.in in Marathi and Bengali, Amazon worked with expert linguists to develop an accurate and comprehensible user experience in each of the languages. They mentioned in a statement.
The team has chosen commonly used terms over perfectly translated words to make the shopping experience authentic, easy to understand and delightful for customers, the statement said.
When visiting the Amazon site, the consumers can choose their preferred language across their digital devices, which will be recorded and remembered for future reference.
With the feature, consumers can search for the product they require in Hindi and can also check the order status. The feature for now will only be rolled out for android devices.
“Our aim with regional language shopping experience is to make e-commerce accessible, relevant and convenient for customers. Every month, tens of millions of customers visit Amazon.in in regional languages and 90 per cent of the customers are from tier II and below cities,” Amazon India Director (Customer Experience and Marketing) Kishore Thota said.
This festive season, Amazon is happy to expand the Amazon.in experience for customers in Marathi and Bengali, he added.
“Since the launch of voice shopping in 2020, we are humbled to see that the adoption of voice by Amazon.in customers to fulfil their shopping needs has grown by 2X year-on-year. We will continue to focus on bringing new features for our customers on voice to make their shopping experience exciting and fulfilling,” Thota said.