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Google introduces new visual search features in shopping, video push

Google

Google has now added a new feature that will in turn help Alphabet Inc expand its role in e-commerce, the feature will be introduced within months through the google lens search tool. Google said in May that advances in artificial intelligence software would make this possible. Google users can soon combine images and text in search queries

“With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern – but on another article of clothing, like socks,” Senior Vice President Prabhakar Raghavan said.

“This helps when you’re looking for something that might be difficult to describe accurately with words alone.”

The technology also sorts within videos, including on Google‘s YouTube, already the internet’s biggest streaming service.

“Your bike has a broken thingamajig, and you need some guidance on how to fix it,” Raghavan said. “The point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.”.

Also Read: Google Workspace to roll out innovative work environment advancements

The users will be able to run reverse image searches when using the google iOS app or chrome on desktop, when the user selects an image, they will be directed to similar online visulas, the users can then find where to buy items seen in photos ultimately lead them to Google Shopping, its rival to Amazon.com Inc’s marketplace.

Making more items searchable is another priority. Google said it was licensing a free Address Maker app to governments and organizations to map routes and assign addresses to businesses and homes not yet listed on Google Maps. The app could reduce the time it takes governments and organizations to assign addresses for a town from years to weeks.

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