The FMCG company Dabur India revealed that it would buy a 51% share in Badshah Masala Private Limited, which manufactures, markets, and exports ground spices, blended spices, and seasonings. This acquisition is in accordance with Dabur’s strategy objective to grow its food business to Rs 500 crore in three years and expand into new adjacent categories.
This also marks Dabur’s entry into the over Rs 25,000 crore branded spices and seasoning market in India. Dabur is acquiring a 51 per cent stake in Badshah for Rs 587.52 crore, with the Badshah enterprise valued at Rs 1,152 crore.
Announcing the acquisition, Dabur India chairman Mohit Burman said the Indian spices and seasoning category is a large and attractive market. Badshah Masala is one of the key players in this space. Dabur’s investment in Badshah Masala, he said, will help expand this business and continue to provide unmatched quality products.
Dabur India Group Director PD Narang said the acquisition is expected to be completed within this fiscal. As per the agreement, he said, Dabur will acquire the balance 49 per cent stake after 5 years.