Flipkart acquires augmented reality firm Scapic


E-commerce firm Flipkart has acquired Bengaluru-based augmented reality company, Scapic. The move  will help Walmart-owned firm to enhance its immersive shopping experience capabilities.

Through the acquisition of Scapic, the Flipkart Group will acquire a 100 per cent stake in the company and welcomes onboard a talented team of experienced developers and designers.

This team will work towards accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform.

With the pandemic bringing about a change in consumer behaviour and an increase in online adoption, Flipkart has been focusing on enhancing consumer experiences through several investments, including strengthening technology capabilities, the statement said.

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In addition to providing local language interfaces on its platform for consumers across the country, the company also recognises the Indian consumers” preference for experiences that replicate the tangible shopping process, Flipkart noted.

“As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience. I welcome the Scapic team to Flipkart as we continue our efforts to provide deeper value to our customers,” Flipkart Group CEO Kalyan Krishnamurthy said.

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Founded in 2017 by Sai Krishna V K and Ajay P V, Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing.