Meta Platforms is reportedly developing its own artificial intelligence-powered search engine, aiming to decrease its reliance on traditional search giants Google and Microsoft Bing. This strategic move would enhance Meta AI’s capabilities across its family of apps including WhatsApp, Instagram, and Facebook.

The company plans to implement a proprietary web crawler that will enable Meta AI to provide conversational responses about current events directly within its platforms. This development marks a significant shift from Meta’s current approach of using Google and Bing’s search engines to deliver information about news, stocks, and sports to its users.

The AI search landscape is becoming increasingly competitive, with major players including:

• OpenAI (leveraging Microsoft’s Bing for web access)
• Google (integrating its Gemini AI model into Search)
• Microsoft (enhancing Bing with ChatGPT technology)

However, this development raises important questions about web data scraping for AI training, with ongoing debates about:

• Copyright protection
• Fair compensation for content creators
• Ethical use of web content

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The move represents Meta’s latest effort to strengthen its position in the rapidly evolving AI technology sector, potentially reshaping how users access information across its platforms.

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