Advertising agency Lowe Lintas has appointed Kapil Batra as President of its Mumbai office. Kapil’s induction completes the company’s creative leadership team at Lowe Lintas Mumbai. He will report to Prateek Bhardwaj, Lowe Lintas’ Chief Creative Officer (CCO).

Batra comes with over 20 years of experience in the advertising sector and is known for his contributions to countless iconic campaigns. He has previously served as the National Creative Director of Wieden + Kennedy India and Creative Head at McCann Worldgroup in its Delhi office.

His portfolio features the celebrated “PayTM Karo” campaign, the “Share a Coke” series, the timeless “Mirchi Sunne Wale Always Khush (Rudaali)”, Yatra.com’s “Ehsaan mat lo, discount lo”, Happydent’s “Dikha Bateesi kar baat achhi si” campaign, and the “Dettol Soap Bubbles” activation. His creativity has been recognised at Cannes, D&AD, Clio, One Show, Spikes Asia, and Effies.

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Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, commented on his appointment saying, “To me, Kapil embodies what Lowe Lintas has stood for over the decades – total commitment to creative excellence and a collaborative, team-first approach. His work on PayTM, Perfetti and Coca-Cola is legendary, and I have no doubt that his creativity will propel and inspire the team to new creative heights.”

Kapil Batra shared his excitement, calling his appointment an “incredible opportunity” to be part of an agency that sets new benchmarks in creativity. He lauded the company’s rich heritage of creating work that is both memorable and meaningful.

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