Facebook launches program to help small and medium business enterprises

Facebook launches program to help small and medium business enterprises

Tech giant Facebook launched a bunch of new programs to help the small and medium business enterprises (SMBs). The new program aims to help the SMBs to stay afloat and grow amid the pandemic.

Firstly, Facebook rolled out a dedicated offline to online SMB Guide to help SMBs in their journey from going offline to online. The Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online.

 It covers Facebook, Instagram, and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies.

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Facebook says that the offline to online SMB Guide for India is free and it is publicly available in Hindi as well as in English in order to support a large number of businesses across distinct geographies. Facebook is proactively reaching out to 9 million SMBs across the country to ensure it reaches the businesses who need it the most.

The program went virtual earlier this year owing to the pandemic and it is now going vernacular wherein it will be delivered primarily in Hindi through Facebook Live sessions.

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Facebook says that one of the key themes discussed during Boost with Facebook will be how small businesses can build for Diwali and the festive season beyond it. To provide comprehensive support during the festive season.