Facebook has entered into a global deal with Saregama, one of India’s oldest and largest music labels. With the new deal, Saregama license its music for video and other social experiences across its eponymous service and Instagram.
The Facebook said the partnership, which comes weeks after Swedish music giant Spotify also signed a deal with Saregama, will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers.
Now, users will also be able to add songs to their Facebook profile.
The giant says its library contains more than 100,000 Bollywood songs, ghazals and more in over 25 languages.
Bloomberg reported last year that Facebook was also in talks with international music labels and had started testing video music in India and Indonesia.
“At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms,” said Manish Chopra, director and head of Partnerships at Facebook India.
Facebook has also signed deals with music labels such as Universal Music Group to license its recorded music and publishing catalogs for video and other content across its services, including Oculus.