Adobe announced the appointment of new Vice President and managing Director for Adobe India, Prativa Mohapatra, She will be leading Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud and will be reporting to Simon Tate, Adobe’s President for Asia pacific.As per the role and responsibilities, she will also collaborate with Adobe’s engineering leaders to empower Adobe’s product innovation and customer experience.

Welcoming Prativa Mohapatra to Adobe, Simon Tate, President, Adobe APAC said, “Digital has become mission critical for businesses and Adobe’s market-leading technologies are seeing strong momentum. Prativa’s passion for technology, and ability to build stellar teams, will take our India business to the next level of growth.”

Before joining Adobe India, Prativa was working with IBM as vice president of Digital Sales for APAC. She has 25 years of industry experience, completed her Post Graduation in Management with specialisation in Systems and Finance from Xavier Institute of Management in Bhubaneswar, India and holds a Bachelor of Technology in Computer Science and Engineering from NIT, Rourkela, India.

Commenting on her role, Mohapatra said, “Adobe is uniquely positioned as an enabler for everyone — students, creative artists, small businesses, government agencies and the largest brands — to design and deliver exceptional digital experiences. I am thrilled to join the world-class team at Adobe India and propel our business vision in the country.”