Zoom boosts its growth in Asia Pacific to meet the growing demand for flexibility in the digital age

Zoom Video Communications

Zoom Video Communications highlighted major business momentum updates for the Asia Pacific (APAC) region, including its expanding partner ecosystem, customer success highlights, and new senior leadership team additions across the region. Ricky Kapur, Head of APAC, and Zoom emphasised the rapid growth of Zoom’s solutions and presence in major APAC regions such as Australia and New Zealand, ASEAN, China, Hong Kong SAR, India, Korea, and Taiwan.

As APAC transitions to a hybrid future, demand for secure, seamless, and connected experiences across virtual and physical channels is growing. This is accompanied by an explosion of digital-native businesses born in the digital age and in the cloud, fueled by the emergence of a generation raised in the presence of modern information technology. Zoom’s features across meetings, chat, phone, rooms, events, and contact centre – all within a video-first paradigm – help to answer these increasing needs and give a unified platform experience as an integrated and resilient communications platform

Customers want hyper-personalization and total convenience across virtual and physical touchpoints, and the Zoom platform’s integration of video capabilities has allowed a variety of organisations to reimagine the customer journey across a variety of sectors, including healthcare, education, and financial institutions. Zoom allows the ‘work-from-anywhere’ workforce, offering the technology required for increased collaboration, productivity, and inclusion in hybrid teams, to meet employee demand for greater flexibility and freedom of choice.

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“APAC has always been a strategic region for Zoom’s international growth,” said Ricky Kapur, Head of APAC, Zoom. “The potential for this region is enormous, propelled by a new generation of digital natives that will spur APAC’s transformation into a thriving digital economy. We have been and will continue to be committed to supporting our partners and customers here as they transition successfully to a hybrid world. With the expansion of our operations and teams in the region, we look forward to continuing delivering an unmatched pace of innovation, empowering our customers to leverage new opportunities and overcome challenges – both quickly and securely.”