Twitter has closed two of its three India offices and directed employees to work from home, highlighting Elon Musk’s mission to cut costs and turn the struggling social media service profitable.
Twitter, which fired more than 90% of its roughly 200-plus employees in India late last year, closed offices in New Delhi and Mumbai, according to people familiar with the situation. However, the company continues to operate in Bengaluru, which primarily employs engineers, according to the people, who declined to be identified because the information is confidential.
Billionaire CEO Elon Musk has fired employees and closed offices around the world in an effort to get Twitter financially stable by late 2023. Nonetheless, India is regarded as a key growth market for US tech behemoths ranging from Meta Platforms to Alphabet’s Google, all of which are making long-term bets on the world’s fastest-growing internet arena. Musk’s recent moves indicate that he is placing less emphasis on the market for the time being.
Twitter has grown into one of India’s most important public forums in recent years, hosting heated political debates and Prime Minister Narendra Modi’s 86.5 million followers. However, revenue isn’t significant for Musk’s company, which also faces strict content regulations and increasingly savvy local competition.
Twitter did not respond immediately to a request for comment. Since Musk’s acquisition, there has been a mass exodus of employees, many of whom have been fired, raising concerns about Twitter’s ability to continue operations and regulate content. Musk recently stated that he may need until the end of the year to stabilise the company and ensure its financial health.
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Twitter has failed to pay millions of dollars in rent for its San Francisco headquarters and London offices since the $44 billion buyout, has been sued by multiple contractors for unpaid services, and has auctioned off everything from bird statues to espresso machines to raise funds.
Musk has also openly discussed bankruptcy, citing a “massive drop” in revenue as advertisers fled due to concerns about Twitter’s ability to weed out unwanted content. The platform has also been plagued by significant glitches and outrages, the most recent of which occurred just this month.