Global cybersecurity solutions provider Trend Micro has launched a new channel partner programme in Asia Pacific, Middle East, and Africa (AMEA) that allows “channel partners to generate more margins, capture new revenue streams, and and drive tighter alignment with Trend Micro in the field by taking a customer-centric approach”.

“With the AMEA channel programme, we aim to reward performing partners with extended benefits, and the right tools to create and close more business opportunities,” Dhanya Thakkar, Senior Vice President, Trend Micro-AMEA, was quoted as saying in a press communique.

Trend Micro claims that the new channel partner programme has been launched with some enhanced features like streamlined discount structures based on deal registration; solutions for partners to better address real-world customer cybersecurity pain points; complimentary training series delivered through the TRENDs Campus, among others.

“Our channel-first business model has reaped immense success over the years, cementing Trend Micro’s channel leadership position in the industry. After 30 years in this business, we continue to stay true to our unfaltering commitment of making our partners successful and achieving growth together,” Thakkar said.

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