Reliance Consumer announces strategic tie-up with Sri Lanka-based brand Maliban By Elets News Network - 01 February 2023

Reliance, Maliban

Reliance Consumer Products Limited (RCPL) announced a strategic partnership with Sri Lanka-headquartered Maliban Biscuit Manufactories.

Maliban, a heritage brand and household name in Sri Lanka, is a pioneering biscuit manufacturer well-known for the last 70 years for its range of quality products including biscuits, crackers, cookies and wafers. Additionally, the company has expanded its product reach to global markets and exports to over 35 countries across 5 continents.

Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “With a leading market position, Maliban has deep-rooted heritage and credibility. With this strategic partnership between RCPL and Maliban, we will not only be strengthening our FMCG portfolio through a great brand but will also be able to offer an excellent value proposition through quality products to our Indian consumers. Being the custodian of several widely known global brands in India, Reliance is well-positioned to expand the excellent consumer equity and reach Maliban has built over 70 years.”

“RCPL’s vision is to bring to Indian consumers a bouquet of domestic and globally recognised consumer brands and product choices that offer superior value propositions with exceptional quality. RCPL launched its packaged consumer products brand, ‘Independence’ in December 2022 and is creating a distinct and dedicated retail distribution network for its fast-expanding FMCG portfolio,” released the company.

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Kumudika Fernando, Group Managing Director, Maliban, said, “We are delighted to announce that Reliance Consumer Products has chosen to partner with Maliban, a testimony to our dedication to upholding the highest quality standards for almost 70 years. The complementary strengths of our two organisations will enable us to bring the unique and highly sought-after tastes of Maliban to India’s discerning consumers. We look forward to collaborating with Reliance Consumer Products towards this shared objective to provide Indian consumers with world-class products”.

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