Gupshup acquires Sequoia-backed OneDirect


Gupshup announced on Thursday that it has purchased OneDirect, an omnichannel customer support platform. This is the conversational messaging platform’s fourth acquisition this year and its fifth since September 2021.

Gupshup said in a statement that the acquisition “strengthens its suite of conversational solutions” and “enables superior omnichannel conversational engagement with a strong and flexible live Agent Assist solution,” without disclosing financial terms.

In an interaction with VCCircle, Beerud Sheth, Co-Founder and CEO, Gupshup, said that the transaction was a mix of cash and stock deal and the entire team of OneDirect like in its previous acquisitions will continue to lead the company.

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