Gupshup acquires Active.Ai By Elets News Network - 05 April 2022


Active.Ai, the top Conversational AI platform utilised by banks and Fintech organisations, has been acquired by Gupshup. Gupshup’s customer experience (CX) solutions for BFSI customers have been strengthened as a result of the purchase.

Active.Ai, based in Singapore, provides a Conversational Banking as a Service (CBaaS) platform to BFSI customers in 43 countries, allowing them to communicate with millions of consumers every month. With 95 percent accuracy, Active.Ai has facilitated more than 300 million user interactions via voice, video, and text, processed over 30 million service requests, and answered more than 50 million inquiries.

Active.Ai’s marquee customers include the Royal Credit Union and CommFirst Federal Credit Union in the USA, Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank and HDFC Securities Ltd in India, NTUC Income, NIUM and Tonik Bank in South East Asia and Abu Dhabi Commercial Bank PJSC (ADCB), Qatar Islamic Bank and Burgan Bank in the Middle East. AWS, Microsoft, Infosys (Finacle), TCS, Finastra, EY, PwC, and Accenture are among the company’s key partners.

“Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels”, said Beerud Sheth, Co-founder and CEO, Gupshup. “We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce.”

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