Facebook Inc said it has tested a feature on Instagram that allows some content creators in India to share short video clips called roles on their Facebook accounts.
In the test, some Indian users who create the 30-second roles on Instagram have the option to recommend them on Facebook.
Additionally, the social media giant announced that it will have its own version of the roles feature in the main app.
“In India, we are testing the possibility for Instagram developers to have their recommended roles on Facebook. Developers can reach new audiences and create and discover more entertaining content, ”said a Facebook spokesperson.
The Instagram reel feature is ByteDance’s commercial version of TikTok, which allows users to record short videos for mobile devices and add special effects and soundtracks from a music library.
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It was launched shortly after TikTok was banned in India in June last year, after the Chinese app got excited about short videos among Indian users.
The success of TikTok has led many social media companies to add short video services to their platforms. Snap Inc.’s Snapchat introduced Spotlight last November.