Amazon India has signed a Memorandum of Understanding (MoU) with ARGA, an initiative by the Uttar Pradesh government, to support women entrepreneurs in the region by leveraging e-commerce for business expansion.

As part of this collaboration, Amazon will integrate its Saheli programme with Brand ARGA, providing women-led businesses with training in digital marketing, product listing optimization, performance marketing, and advertising strategies. The Amazon Saheli initiative aims to empower women entrepreneurs across India by offering them access to the Amazon marketplace, marketing support, and logistics assistance.

Additionally, participating women entrepreneurs will gain valuable data-driven insights and metrics to better understand customer behaviour and emerging market trends, helping them scale their businesses effectively.

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The partnership was formally launched during the World Wetlands Day celebrations at the Parvati Arga Bird Sanctuary in Gonda.

This initiative aligns with India’s evolving startup ecosystem, where women entrepreneurs are playing an increasingly vital role in economic growth and digital transformation.

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