In a bid to revolutionize cloud solutions for Indian businesses, Bharti Airtel and Google Cloud have forged a long-term collaboration. This strategic partnership aims to deliver cutting-edge cloud solutions to Airtel’s extensive customer base, comprising over 2,000 large enterprises and one million emerging businesses.

According to IDC, the Indian public cloud services market is projected to soar to $17.8 billion by 2027. The collaboration between Airtel and Google Cloud couldn’t come at a better time. Leveraging Airtel’s robust connectivity and Google Cloud’s advanced AI technology, the duo aims to develop industry-leading AI/ML solutions tailored to the evolving needs of businesses across various sectors.

The partnership will see the integration of Google Cloud’s suite of solutions with Airtel’s managed services, offering customers a seamless transition to the cloud and empowering them with innovative tools to drive growth and efficiency. These solutions include geospatial analytics for trend-spotting and market assessment, voice analytics for superior conversational applications, and marketing technology for tailored audience segmentation and content creation.

Furthermore, Airtel has introduced an end-to-end IoT solution tailored for the utility sector, which combines connectivity, Google Cloud services, and application software under one roof, streamlining deployment and enhancing operational efficiency.

To bolster its cloud-based solutions, Airtel has established a state-of-the-art managed services center in Pune, equipped with over 300 experts trained to champion Google Cloud services and develop cutting-edge tech solutions.

Gopal Vittal, MD & CEO, Bharti Airtel, said: “As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart and center of this change. We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve problems.”

Thomas Kurian, CEO, Google Cloud, added: “Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences.”

The collaboration also entails Airtel leveraging Google Cloud’s gen AI capabilities to enhance customer experiences across its mobile, broadband, and digital TV offerings and streamline internal processes and operations. These capabilities will be extended to Airtel’s B2B customers in India and globally, promising a new era of innovation and efficiency in cloud solutions.

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