Wipro’s arm Designit to open studio in Sydney


Technology giant Wipro has announced that, it’s strategic design arm Designit will be opening a studio in Sydney to grow its business requirements in Australia.

After the acquisition of high profile user experience brand ‘Syfte’, Designit has entered the local market earlier this year.

“This expansion will further increase the design and innovation capabilities, available for Asia Pacific clients,” said the company in a press release.

Designit was bought by Wipro in July 2015 for USD 94.3 million. Wipro bought it after Abidali Neemuchwala joined the company as the chief operating officer in April.

Designit helps Wipro’s clients to identify, explore, launch and scale new businesses, disrupt industries, and create new revenue streams.

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Wipro Digital and Designit serve clients from 18 digital pods around the world,” the company said.

Forbes said in a press release that, “The new studio space is indicative of our attitude as an industry leader – we are here to create a human-shaped world, using emerging technology at its best, for our clients, and allow enterprises in Australia and New Zealand to have the ability to create extraordinary and distinctive experiences.”