TCS unveils new Generative AI practice with AWS By Elets News Network - 27 November 2023

Tata Consultancy Services (TCS)

Tata Consultancy Services (TCS) has unveiled its AWS generative AI practice to assist customers in realising the full potential of AI and AWS generative AI services in order to revolutionise various aspects of their value chain and achieve superior business outcomes.

Due of its potential to radically transform sectors, generative AI has caught the attention of businesses all over the world. TCS has been in the forefront of assisting clients from many industries in exploring viable use cases for generative AI via proofs of concept and pilots. TCS has created a wide catalogue of generative AI use-cases by leveraging its deep domain knowledge across multiple industry verticals.


TCS has invested in generative AI foundation training for over 100,000 people in order to speed its clients’ journeys. It is currently focusing on furthering its skills, including the certification of over 25,000 personnel on AWS generative AI services, as well as the unveiling of this new practice today.

TCS’ AWS generative AI practice will assist firms in selecting and rapidly scaling the correct solutions for their individual business demands, as well as transforming their organisations, by leveraging AWS technologies such as Amazon Bedrock. TCS consultants will assist clients in exploring the most effective use-cases in their business context, collaborating on experiments, and co-innovating generative AI-powered solutions.

TCS Pace PortsTM, the company’s innovation and research hubs located in key city hubs such as New York, Pittsburgh, Toronto, Amsterdam, and Tokyo, can facilitate this co-innovation. At these locations, teams can also benefit from the work of university researchers and start-up partners from TCS’ innovation ecosystem.


“To make generative AI deployment effective and trust-worthy, we must approach the technology holistically across multiple dimensions including creativity, productivity, and business value. Drawing from all the investments we have made in building deep capabilities in generative AI, our strong partnership with AWS, and contextual knowledge of our customers’ businesses, we help them take a comprehensive approach to realize the true potential of generative AI to drive their growth and transformation,” said Krishna Mohan, Deputy Head, TCS AI.Cloud unit.

TCS offers a comprehensive portfolio of generative AI services and solutions including consulting and advisory, solution design and prototyping, large language model training and fine-tuning, guardrail agent design, project delivery and ongoing maintenance. TCS is building a responsible AI framework to help enterprises navigate the ethical and safe uses of AI.

TCS’ AWS generative AI practice will use that technology to help customers uncover and classify organizational knowledge and abstract out insights that optimize their business decision-making or create content. The resultant solutions significantly enhance customer experience and employee productivity.

TCS will also assist its clients’ IT organisations in deploying Amazon CodeWhisperer to deliver generative AI-powered code recommendations to developers directly, saving them time and improving the quality of their code.
“Generative AI is one of the most transformational technologies of our generation, allowing organizations to reimagine their customers’ experience, increase employees’ productivity, and enhance overall business operations. AWS has been focused on making AI accessible to companies of all sizes and across industries, and by deepening the AWS and TCS relationship through the TCS generative AI practice, more customers can easily and quickly leverage and benefit from generative AI,” said Vasi Philomin, Vice President of Generative AI, AWS.

Wyndham Hotels & Resorts, the world’s largest hotel franchisor, has chosen TCS as its strategic technology partner to manage the hotel group’s core systems and IT business and digital transformation journey on AWS.

“At Wyndham, we’re on transformative digital journey as we pursue our mission of making hotel travel possible for all. Through our work with TCS and AWS, we’ve been able to migrate our systems to the cloud while further investing in data standardization. These investments have allowed us to build a foundation that will not only help to accelerate future innovation, but also realize the promise of generative AI powered by Amazon generative AI services,” said Scott Strickland, Chief Information Officer, Wyndham Hotels & Resorts.

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