Quest Global is a Multinational Engineering Services Company, they made an announcement on Thursday, 2nd September, 2021, the appointment of the new Chief Marketing Officer, Yumi Clevenger- Lee. She will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the brand QuEST across geographic regions, industry verticals, and services.
Yumi hails from Connecticut, USA, and she will be reporting to the Chairman and CEO, Ajit Prabhu, QuEST Global.She is a marketing expert with 17 years of experience in consumer packaged goods. She has worked in the departments of new product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models. Previously, Yumi has built brands globally including S. Pellegrino, Perrier, Cheerios, and Green Giant. She is a passionate brand builder, focused on delivering a superior and consistent brand experience and emotionally connecting with consumers
Extending a warm welcome to Clevenger-Lee on joining QuEST, Ajit Prabhu, Chairman & CEO, QuEST Global, said, “For almost 25 years, QuEST has established itself as a reliable brand that is trusted by its customers. We are excited to welcome Yumi to QuEST Global. She is known as a passionate brand builder who has been instrumental in developing strategies that have helped organizations accelerate growth. I believe under her able leadership and in-depth understanding of marketing; we will be able to further strengthen the QuEST brand and drive growth across our engineering services portfolio.”
Yumi has strong global experience spanning her career, previously she was Executive Vice President and Chief Marketing Officer for Nestle Waters North America, where she was responsible for a $4.5B portfolio of 16 brands. She also served as the Director of Marketing for the Latin America region of Cereal Partners Worldwide (CPW), Head of Innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada.
She holds a Bachelor’s degree BSBA degree from the University of Missouri-Columbia and an MBA from the Kellogg School of Management at Northwestern University.
Commenting on her appointment, Clevenger-Lee said, “I am excited to join such a fast-growing organization. QuEST has an excellent track record of helping its clients reinvent their businesses through innovation. With a strong vision to build solutions that advance the way we live, work, travel, and engage with each other, I look forward to helping QuEST strengthen its global leadership to be both a force for growth and a force for good.”