E-commerce furniture and home goods marketplace Pepperfry has named Joee De Choudhury as the new lead for its human resources team.

Over the last few years, she has been instrumental in driving Pepperfry’s talent acquisition agenda.

Choudhury will be responsible for developing capabilities, a culture of enablement, HR strategy, and excellence to help Pepperfry become a future-ready organisation.

Her appointment is effective immediately, and she will be based at the Pepperfry corporate office in Mumbai, according to a statement from the company.

Choudhury has over ten years of experience in human resources and has worked in a variety of industries, including e-commerce, information technology, and real estate. Choudhury’s deep knowledge and expertise in talent acquisition, engagement, and people operations have assisted organisations in streamlining their HR operations and people practices.

In the year 2020, she joined Pepperfry. This is her second time working with Pepperfry. Choudhury previously led the talent acquisition team, where she was in charge of developing and executing hiring strategies.

“Joee understands our culture and values and has demonstrated her ability to seamlessly integrate our values into key areas such as organisational development, inclusive hiring practises, and building an engaged team,” said Ambareesh Murty, Co-Founder and CEO of Pepperfry.

“Pepperfry has been a strong motivator for me to achieve and strengthen my goals. I am excited to lead and collaborate with a team of dedicated and competitive individuals who will help us achieve our growth goals. “I’m excited to seek breakthroughs as we celebrate being authentic and unique,” Choudhury added.

Choudhury has a Master of Human Resources degree from Welingkar Institute of Management and a Bachelor of Management Studies from Birla Institute of Technology and Management Studies.