The online fashion retailer bewakoof.com has announced that it has raised Rs 80 crore funding from Bahrain-based firm Investcorp.

With this transaction, Investcorp will now be part of B board  with 14 percent equity in Bewakoof.

To strengthen its technology and improve the customer experience the Mumbai-based company will deploy these fresh funds.

The company was founded in April 2012 and is a direct-to-consumer online fashion portal. It was formed by Prabhkiran Singh and Siddharth Munot.

The company claims to do transactions worth Rs 1.5 crore per month. Out of this, the t-shirts constitute 30 percent of its revenue.

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