KalaGato, a data-driven mobile app aggregator company, has announced the appointment of Sushmita Balasubramaniam as the chief executive officer of KalaGato Consumer Intelligence. Balasubramaniam will be in charge of the firm’s insights business and generating consumer intelligence.

“As the number of Indian digital consumers grows, it is becoming increasingly critical for businesses to have a unified perspective of their customers and their digital behaviour. We are uniquely placed to provide this comprehensive view. Given the variety of apps acquired and the goal of reaching a billion users, we obtain insight into digital behaviour across a broad range of customers “Balasubramaniam stated.

“In the next months, we will develop solutions and services that will provide clients with constant insight about their digital consumers to help them make key decisions and achieve better business outcomes,” she added.

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Balasubramaniam is a market research and consumer consulting professional with over 25 years of experience who has thrived on uncovering consumer insights for decision-making on a wide range of marketing issues, including strategy development, brand opportunity identification, brand communication and promotion, and brand positioning. She began her career with TNS India and has since worked for several prominent research and consulting firms such as Technopak Advisors and GfK.