InMobi today announced the appointment of distinguished advertising industry veteran Todd Rose as Senior Vice President of Global Business Development.
Rose joins InMobi to operationalize and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth. He’s based in San Francisco and reports to Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud.
“We’re thrilled to welcome Todd to lead our business development team, build on our growth and spearhead the next chapter of global expansion,” says Singhal. “Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead.”
“InMobi has amassed a set of assets to provide end-to-end digital marketing capabilities for clients that can readily be tailored to the needs of specific verticals,” says Rose. “The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world.”
Earlier, Rose was Chief Business Development Officer for InMarket, the leading 360-degree consumer intelligence and real-time activation platform. He led the platform and partnerships team, responsible for enterprise sales of InMarket’s audience location data, and attribution measurement solutions to DSPs, DMPs, SSPs, and publishers. He also spearheaded agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform. Rose joined InMarket via the acquisition of NinthDecimal, a leading location intelligence platform, where he served in a similar capacity as part of the management team for eight years.