Google Cloud and PwC India have enhanced their strategic alliance, which will see Google Cloud’s AI capabilities, including the Vertex AI platform and Gemini models, leverage PwC India’s industry expertise and consulting experience. This partnership aims to harness generative AI (GenAI) for enterprise solutions and transform business operations across the tax, healthcare, legal services, and other sectors.

PwC India’s Chairperson, Sanjeev Krishan, said, “Given the immense capability of Gen AI to create transformative solutions for businesses and communities, we see an opportunity to democratise GenAI for many customers across industries to develop solutions addressing their real-world needs.” The goal is to accelerate India’s journey towards a meaningful digital future while making a good social effect through the integration, he added.

To change the way Indian businesses operate and compete globally, the alliance will focus on conversational AI, image generation AI, and search functionalities. It will also explore GenAI use cases to identify valuable AI investment areas.

Enterprises can enhance their operations and increase their value through accelerated digital transformation by utilising the collaboration between Google Cloud and PwC India. Additionally, businesses can set new benchmarks for digital transformation, improving growth and efficiency.

The Vertex AI platform and Gemini models, combined with PwC India’s industry insights, ensure regulatory compliance and security, improving decision-making, collaboration, project management, and content creation.

Rajnil Mallik, Partner and Generative AI Leader at PwC India, said the joint expertise will “tap into the deep expertise” of both organisations, resulting in faster value realisation from GenAI.

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