GoKwik, an e-commerce enablement business, has appointed Vineeta Vora as Senior Director; Products. Vora has over 15 years of expertise developing and scaling B2B and B2C solutions in the banking and e-commerce industries, according to the business. She will oversee GoKwik’s checkout and payment products. Vora is focused on growing and developing solutions to improve the checkout and payment experience for consumers across a variety of e-commerce platforms.

“Before joining GoKwik, Vora worked with Amazon and built and scaled one of the industries’ defining consumer credit products that had scaled from zero to a couple of million users in a short span of time. Prior to Amazon, Vineeta was responsible for identifying organic and inorganic product expansion opportunities at Zafin for their banking product suite. Earlier Vineeta led multiple consulting and product development initiatives at Ericsson and SAP. She is an MBA from IIM-Lucknow,” they said.

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“I fully believe in GoKwik’s mission of being a top e-commerce facilitator in the country by rethinking the purchasing experience for customers on various e-commerce platforms,” Vineeta Vora said of her new role. In India, e-commerce is growing at a breakneck pace, and it will continue to acquire market share in the coming years. Providing a good shopping experience will be critical to these brands’ success. Gokwik has established a large market presence in a short period of time by developing a full suite of e-commerce enablement products that companies are using extensively. I’m excited about this opportunity to work with you to expand GoKwik’s product line.”