CK Birla to partner with Freshworks Inc. to enhance customer experience By Elets News Network - 08 September 2021

CK Birla, Freshworks

CK Birla Group; a global enterprise digital and IT Services, and Freshworks Inc., a leading software company empowering businesses to delight their customers and employees announce their global, strategic partnership aimed at helping enterprises provide enhanced customer experience management services to customers through new-age digital transformation solutions.

CK Birla Group, an established global leader in IT services and Freshworks Inc. has announced their Global strategic partnership. The partnership is focused on helping enterprises provide enhanced customer experience management services to consumers through new-age digital transformation solutions.This merger will aim at developing creating innovative, niche-industry solutions to help apprise clients address their transformation challenges and drive value and success at scale

The Partnership takes a fresh approach to building and delivering software for customer relationship and IT service management that is affordable, quick to implement, and designed for the end-user. Birlasoft is committed to bringing digital-first solutions to our clients to expand business capabilities and improve the end-user experience by integrating the best-of-breed solutions from partners like Freshworks into our offerings.

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Ashutosh Mankar, Vice President, Infrastructure and Cloud Technology Services, Birlasoft, said, “The past few years have seen enterprises put a premium on their digital transformation plans, considering the speed of digital adoption within the business ecosystem and the ROI it can deliver for enterprises. Our strategic partnership with Freshworks Inc. will act as a safe springboard for customers who are keen to reimagine customer experiences, strengthen relationship management, and reap benefits from agile digital transformation programs.”

“We take a fresh approach to building software that helps businesses of all sizes easily delight their customers and employees. Birlasoft’s expertise in creating world-class digital transformation solutions makes them a natural partner for our modern customer relationship and IT service management software.” said Hervé Danzelaud, Vice President of Global Channels and Alliances, Freshworks.

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