The world’s leading pure-play customer data platform (CDP), BlueConic has announced that it has raised USD 13 million in Series B funding round.

This round brings the total funding to USD 25 Million to date. The funding round was led by Spring Lake Equity Partners and was also participated by existing investor Sigma Prime Ventures, as well as angel investors.

BlueConic was founded in 2010 and is led by CEO Bart Heilbron.

The company provides a customer data platform that frees marketers’ first-party data from all the disparate systems in which it exists and makes it accessible wherever and whenever it is required from marketing.

The company had enhanced its end-to-end consent management in 2019 in order to support the consumer privacy regulations, globally and had release AI Workbench, which amplifies predictive modeling capabilities in the platform for both marketing and data science users.