The Morsa AI COO, a software agent that helps run day-to-day factory operations, has drawn $1.5 million in pre-seed funding. Delhi-based Morsa, which operates under parent company Lunar Inc., announced on 13 November 2026 that Silicon Valley-based Jackson Square Ventures (JSV) led the round, with the a16z Scout Fund participating.

The company said the money will go into product development and scaling deployments across manufacturing plants in India and the United States. Morsa joins a run of early-stage Indian AI startups targeting the shop floor, after Hyderabad’s Tensrai raised ₹3.4 crore to make existing factory machines autonomous.

What the Morsa AI COO does

Morsa describes its product as an “AI COO” for manufacturing plants. It sits on top of the tools a plant already uses, so workers do not need a new dashboard, and reads operational data and shop-floor conversations. According to the company, it connects to:

• Enterprise Resource Planning (ERP) and Manufacturing Execution Systems (MES)
• Email
• Messaging apps such as WhatsApp, Microsoft Teams and Slack

From there, Morsa said its AI agents spot bottlenecks, assign owners to tasks, follow up with suppliers, re-plan schedules and check whether work has actually been finished. The company’s website says it coordinates people, vendors and machines.

How did Morsa perform in its first deployment?

An early commercial deployment was at J4S, a glass manufacturing plant with 120 employees, where Morsa was connected to the plant’s existing ERP software and its operational WhatsApp groups. Over four weeks, the system tracked about 900 operational commitments, and the share of tasks completed on time rose from 30% to 75%, according to the company. These figures are Morsa’s own and have not been independently verified.

Morsa said it is now active across multiple plants, supporting 212 personnel across 75 operational group chats, including at a Tier-1 automotive supplier it did not name.

Who founded Morsa

Satvik Kapoor, 22, the CEO, and Vedant Singh, 19, the CTO, founded Morsa in June 2026. Kapoor studied computer science at the University of Michigan, worked at Amazon and Perplexity, and grew up around his family’s factories in Delhi. Singh, from Lucknow, built a COVID-19 hospital-bed availability platform that the company says served over 500,000 users. The startup also appears in the JSV Launchpad portfolio.

“The limit is never the machines. It’s how fast a plant can decide and act,” Kapoor said. Singh argued the next breakthrough lies in infrastructure that lets agents understand a whole factory and act on it, not in smarter models. “Industry 4.0 connected factories; agentic manufacturing will make them autonomous,” he said.

Why it matters for agentic AI in manufacturing

Morsa is betting plants will hand coordination work to AI agents that act, not just report. Enterprises remain cautious: a TCS enterprise AI study found only 10% of firms let AI agents act alone. A product that reads factory chat groups also raises data questions, coming weeks after CERT-In flagged AI agents reading Indian firms’ data undetected. Morsa has not publicly detailed how it stores or limits the data it reads.

The round also adds to a wave of very young Indian founders raising early cheques for AI agents, such as the teen-founded Manicule’s $1.3 million round from Y Combinator.

Key takeaways

• Morsa raised $1.5 million pre-seed, led by Jackson Square Ventures with the a16z Scout Fund participating, announced on 13 November 2026.
• Its AI COO works inside ERP, MES, email and messaging apps such as WhatsApp to track and chase factory tasks.
• At the J4S glass plant, on-time task completion rose from 30% to 75% over four weeks, the company said.

FAQ

What is Morsa’s AI COO?

It is AI software that reads factory ERP and MES data and WhatsApp-style chats, then assigns, tracks and follows up on tasks.

Who invested in Morsa?

Jackson Square Ventures led the $1.5 million pre-seed round, and the a16z Scout Fund also participated.

How will Morsa use the funding?

On product development and scaling deployments across plants in India and the US, the company said.

Featured image: Morsa co-founders Satvik Kapoor (CEO) and Vedant Singh (CTO). Photo: Morsa (company handout)

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