Tribes Communications has announced a strategic investment in TriOOH, a technology-driven out-of-home media company, to strengthen its outdoor advertising capabilities and expand data-driven marketing solutions. Financial terms were not disclosed.

The partnership combines Tribes’ integrated communications expertise with TriOOH’s technology-focused platforms, aiming to deliver enhanced innovation and scale for clients. Tribes Communications, serving over 450 brands with annual capitalized billing exceeding Rs 1,000 crore, views the investment as reinforcing its leadership in India’s communications sector.

Gour Gupta, chairman of Tribes Communications, emphasized that TriOOH brings technology-led innovation, execution excellence, and strong client relationships, enabling more integrated, data-driven solutions.

TriOOH specializes in technology-enabled outdoor advertising through digital screens, programmatic buying, real-time monitoring, audience analytics, and dynamic content optimization. These capabilities will integrate with Tribes’ media and creative expertise to enable highly targeted campaigns.

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Anuj Bhandari, founder and CEO of TriOOH, described the partnership as transformative, noting that Tribes’ position as India’s most awarded integrated agency provides an ideal platform for rapid scaling.

Jasmeet Singh, co-founder of TriOOH, highlighted that outdoor advertising is evolving from static visibility toward intelligent, data-driven impact. The partnership will accelerate this transformation by combining TriOOH’s technology approach with Tribes’ strategic capabilities.

TriOOH’s client portfolio includes Meta, Qualcomm, VinFast, Bharat Taxi, and Snabbit. 

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