In a strategic move aligned with its vision to become an AI-first enterprise, Tata Sons Limited has announced the appointment of Bhaskar Roy as Head of AI (Customer Experience) within its Group Digital and Innovation division. This leadership addition underscores the group’s continued focus on leveraging cutting-edge technologies to enhance consumer engagement and operational intelligence.

Bhaskar Roy brings over two decades of industry experience, having held key leadership roles in prominent global organisations such as Fractal Analytics, Accenture, Target, and Genpact. Known for spearheading large-scale digital and AI-driven transformations, Roy’s expertise lies at the intersection of cloud computing, data science, and customer-centric innovation. His ability to integrate these domains into actionable business strategies makes him a valuable asset in Tata Sons’ pursuit of delivering intelligent and seamless customer experiences.

An alumnus of Delhi University, Roy has consistently demonstrated a forward-thinking approach to innovation and enterprise transformation. His professional journey reflects a commitment to building scalable AI solutions that are not only technologically advanced but also aligned with evolving customer expectations. His leadership is expected to play a key role in bolstering Tata’s digital capabilities and strengthening its competitive edge in an increasingly data-driven business environment.

Beyond his corporate achievements, Roy has actively contributed to India’s startup and academic ecosystems. Since April 2022, he has served as a mentor with the National Entrepreneurship Network (NEN) under the Wadhwani Foundation, where he supports early-stage entrepreneurs and fosters a culture of innovation. Additionally, he serves as a business mentor to the Entrepreneurship Cell (E-Cell) at the Indian Institute of Technology (IIT) Madras, guiding student-led ventures and encouraging entrepreneurial thinking among India’s youth.

Tata Sons’ decision to bring Roy on board signals the group’s continued investment in next-generation digital capabilities and AI-led customer experiences. As consumer preferences evolve and the market landscape becomes increasingly competitive, organisations are placing greater emphasis on advanced technologies that deliver personalised, efficient, and impactful user interactions. Roy’s appointment is seen as a pivotal step in this direction.

Commenting on the development, a spokesperson from Tata Sons highlighted that the organisation remains committed to fostering innovation across its group companies and driving meaningful transformation through the adoption of AI. Roy’s leadership is expected to support the company’s ambition to lead in intelligent customer experience while reinforcing its position as a digital-first conglomerate.

As Tata Sons accelerates its digital agenda, Bhaskar Roy’s role will be instrumental in crafting AI strategies that are both visionary and pragmatic, ultimately contributing to the group’s long-term growth and transformation journey.

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