The kitchen appliances company StoveKraft has appointed Rajiv Mehta as its Chief Executive Officer (CEO). Prior to this, he was working with Puma as its Managing Director and Arvind Fashion Brands Ltd & Arvind Sports Lifestyle Ltd as CEO.

Mehta has years of experience in establishing companies in the retail sector.

“StoveKraft has emerged as one of India’s most preferred kitchen appliance company with its unwavering commitment to making quality products accessible to all. Today, StoveKraft’s brand, Pigeon is synonymous with high quality yet affordable kitchen products. The fact that the brand is equally strong in tier I, tier II and tier III cities in India further emphasises their cause. I am truly delighted to be associated with StoveKraft and hope to turn this brand into a household name,” while commenting on his appointment Mehta said.

In StoveKraft, he will be responsible for enhancing brand equity, strengthening the trust within the community of distributors and consumers, driving profitable growth and increasing the reach for the brands’ Gilma, Pigeon LED, Pigeon and Black+ Decker.

“He is an esteemed entrepreneur who has shown deep expertise in defining and executing high-impact growth strategies. He is well-acquainted with the working culture of large global brands, which puts him in the right position to take charge of reinforcing StoveKraft’s position as the market leader in the FMCD space,” Rajendra Gandhi, Chairman & Managing Director, StoveKraft, said.

“Rajiv has the ability and experience on how to empower big teams, scale the business quickly and build effective brand-building strategies. Our primary focus is on building customer trust and making StoveKraft the one-stop-shop for quality cookware and appliances. We are confident that under Rajiv’s guidance, we will continue to set new benchmarks,” he added.