Logistics platform Shadowfax Technologies has appointed Pawan Pandey as its new chief marketing officer (CMO).

As a part of the new appointment, he will be leading company’s strategic growth and helping the marketing process optimisation, facilitating efficiency and expansion.

Pandey holds over 16 years experience in domains namely food and beverage, personal care, healthcare/OTC, home décor, and media and entertainment.

Prior to joining Shadowfax, he worked with companies such as The Walt Disney Company, Dabur India Limited and Nippon Paint and has been instrumental in building high-performing brand strategies and driving revenues.

“We are delighted to welcome Pawan to our team along with his experienced approach to lead our marketing efforts in the journey ahead. His reputation within diversified categories is expansive and exceptional. Pawan’s experience and commitment will help drive our next phase of growth as we expand our platform and services further in 2022 and the years to come,” said Abhishek Bansal, co-founder and CEO, Shadowfax Technologies.

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“As a CMO, I shall be working towards building Shadowfax as an aspirational and a purpose-driven brand. I shall be focusing on widening the top funnel by increasing brand awareness and consideration through POV-driven marketing campaigns and will strengthen our performance marketing efforts to improve ROI of marketing campaigns by bringing in efficiency and process optimisation,” said Pandey on his appointment.