Rajneesh Chopra takes charge as Amway India’s new CEO By Elets News Network - 12 February 2024
Rajneesh Chopra has been announced as the new Chief Executive Officer for Amway India. Bringing over two decades of experience with the company, Rajneesh returns to Amway India to fill the position left vacant by Anshu Budhraja, who departed from the company several months prior. Amway, a notable American multi-level marketing firm, offers a range of products in India, predominantly focusing on Nutrilite nutritional supplements and Artistry beauty products.
With a career spanning over 29 years in the sectors of direct sales, social commerce, and digital innovation, Chopra embarked on his professional journey in 1995 with Revlon as an Assistant Manager in sales and marketing. He was instrumental in launching Revlon in the Indian market and was responsible for the successful introduction of fragrances. His tenure at Amway as a Business Development Manager was marked by the establishment of strong relationships with key field leaders in India and internationally.
Chopra’s expertise was further honed at Immunotec, where he oversaw the company’s strategies across all global markets, including sales, marketing, field incentives, events, digital engagement, and scientific research departments.