Plum welcomes Shivani Behl as new chief marketing officer

Plum, an online-cosmetic brand, has appointed Shivani Behl as chief marketing officer. She will be further contributing to rapid growth of the company and working closely with Shankar Prasad, founder and chief executive officer. Plum has also appointed a new chief financial officer, Gaurav Sarda.

She has 15 plus years of experience across sales and marketing and has worked with many famous brands. Previously she worked at Lakme Lever, Shoppers Stop and Reliance Brands in leadership roles. At Plum she will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation.

On her appointment, Behl said, “It is an interesting juncture for D2C Beauty brands and Plum in particular. I am excited to take this opportunity to architect a brand-first approach to drive exponential growth at Plum. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come.”

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Prasad said, “We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth. Both of them bring a wealth of experience and best practices from leading companies. Their values, skills, and expertise will complement the functional strength of our current top leadership team comprising CD Prabhakar (CBO, retail) and Girish Kulkarni (head of SCM and technology). Together, we look forward to shaping the company into something we all can be proud of.”

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