Paytm Brings Cashless Convenience to Maha Kumbh Mela By Elets News Network - 13 January 2025

Paytm

Paytm has stepped into the Maha Kumbh Mela 2025 with its digital payment offerings. The company is introducing its Soundbox and card machines at the event, allowing lakhs of pilgrims to make digital payments for various needs such as parking, food, travel, and other experiences.

Pilgrims can use Paytm UPI, UPI Lite, and card payments for transactions during the mela. An added feature allows linking RuPay Credit Cards to the Paytm app, broadening the range of payment options for users.


Paytm has also rolled out a special Maha Kumbh initiative, the ‘Bhavya Mahakumbh QR’. This customised QR code makes payments seamless for merchants and improves the overall payment experience for visitors and businesses alike.

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In addition, the company has launched a campaign titled ‘Suraksha aur Suvidha ka Mahasangam’. Under this, pilgrims stand a chance to win Paytm Gold worth ₹1 crore through a lucky draw and can also enjoy daily cashback rewards. The names of winners can be checked directly on the Paytm app.

A Paytm spokesperson noted that Maha Kumbh Mela is a moment of collective devotion and pride, and the company is glad to support it with digital solutions, aligning with the government’s push for digital transformation.

The Maha Kumbh Mela, known for its massive gathering of devotees, started on January 13 in Prayagraj. Held every 12 years, this spiritual event draws millions who come together in search of divine blessings.

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