OpenAI has acquired Hiro Finance in what appears to be an acquihire deal, with founder Ethan Bloch confirming that he and the Hiro team will join OpenAI.

As part of the transition, Hiro Finance will cease operations on April 20, with customer data scheduled to be permanently deleted from its servers by May 13. Financial terms of the acquisition were not disclosed.

Founded in 2023 and launched publicly just five months ago, Hiro developed an AI-powered financial planning platform that enabled users to input salary, debts, expenses, and savings goals to model multiple financial scenarios. The startup aimed to simplify personal finance management through conversational AI and scenario-based planning tools.

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Hiro had secured backing from prominent investors including Ribbit Capital, General Catalyst, and Restive Ventures, although the company never publicly disclosed its total funding.

Bloch is a seasoned entrepreneur with multiple successful exits. He previously founded Digit, which was acquired by Oportun in 2021 for more than $200 million. Earlier, he also sold Flowtown, a social media SaaS startup.

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