Myntra expands kirana network to 25K stores, levels up hiring


Myntra is gearing up for the upcoming festive period and particularly its ‘Big Fashion Festival’ and it is expanding its kirana network to 25K stores.

Of the total last-mile recruitments, about 7500 are for its kirana network and ~1k would be undertaken at Myntra’sDelivery Centers (DC), distributed across the country. The roles that are being closed include the positions of DC Assistant, DC Support Staff and Delivery Staff. A majority of the hiring, including for diversity, is being undertaken at Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad, Kolkata, Pune and Lucknow.

For this festive season, over 70% deliveries are expected to be fulfilled by these specially trained Kirana partners. Myntra is set to expand its kirana store network by ~30% from the previous festive edition, taking the total Kirana store count to over 25,000.

Myntra is focusing on enhancing staffing to deliver a delightful festive shopping experience for customers, while also maintaining optimum delivery volume for the on-ground staff.

Amar Nagaram, CEO, Myntra said, “This has been the largest hiring drive ever at Myntra, for on-ground and customer support during any festive season, as we anticipate a strong demand across pin codes, with people eagerly looking forward to shopping on Myntra for their festive needs. The majority of the recruitments are being undertaken to enhance capabilities for last mile delivery and therefore Kirana store partners make up for the bulk of hiring, taking the total number of store partners to 25,000, which is about 30% higher than last year, to cater to about 70% of the deliveries. The on-ground staff will play a pivotal role in offering optimal delivery to customers during this festive season.”