Omnicom Advertising India has appointed Jitender Dabas as CEO of BBDO Group India, marking a significant leadership addition amid organizational restructuring following the global Omnicom-IPG merger.

Dabas will lead the expanded BBDO Group cluster comprising BBDO India, Ulka, and Mudra. The appointment comes as Omnicom Advertising India consolidates operations, integrating legacy agencies into the BBDO Group structure. Josy Paul continues as Chairman and Chief Creative Officer of BBDO India.

The leadership appointment arrives during a period of organizational transformation within Omnicom Advertising India as the global consolidation reshapes local operations. Industry executives note ongoing adjustments around reporting lines, decision-making authority, and agency positioning as integration unfolds.

Dabas brings over 20 years of advertising and strategic experience to the role. An IIT Delhi alumnus, he has extensive expertise across multiple leadership positions in the advertising industry, with particular strengths in strategy, operations, and effectiveness.

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Throughout his career, Dabas has worked on campaigns for major brands including Nestlé, Coca-Cola, Reckitt, MasterCard, Dabur, Britannia, ITC Foods, Paytm, Flipkart, and Asian Paints. His background spans strategic planning, operational leadership, and cross-functional team management across Indian and international markets.

Under Omnicom’s revamped global structure following the IPG merger, three primary creative networks will operate worldwide: BBDO, TBWA, and McCann. In India, the organizational changes have included several restructuring moves, including the revival of Lintas under the TBWA-Lintas identity in December.

Omnicom Advertising India has elevated Prasoon Joshi as Chairman, while Aditya Kanthy serves as President and Managing Director, with all agency brand CEOs reporting to Kanthy. 

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