Hyundai’s Angela Zepeda Joins X as Global Head of Marketing By Elets News Network - 10 September 2024

Angela Zepeda

Angela Zepeda, Hyundai’s former Chief Marketing Officer, has been appointed as the Global Head of Marketing for X, the platform formerly known as Twitter. X CEO Linda Yaccarino announced the appointment in a post on the platform.

“Most recently serving as CMO/Chief Creative Officer for Hyundai, Angela brings incredible experience and expertise, understands how to grow a brand globally and is exactly the right person to lead X’s marketing as we accelerate our innovation. Looking forward to all of the great work to come,” said Yaccarino.


This marks the first time X has hired a global head of marketing since Elon Musk bought the platform for $44 billion back in 2022. The social media platform has undergone major changes ever since then, including layoffs and a rebranding from Twitter to just X.

Prior to joining the platform, Zepeda spent five years at South Korean automotive giant Hyundai, where she served as Chief Marketing Officer. In that role, she was pivotal in shaping the brand’s image, leading innovative campaigns, and overseeing Hyundai’s creative vision as Chief Creative Officer.

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Zepeda’s career spans over two decades of working with well-known advertising and communications agencies. She has held key positions at renowned firms such as Innocean, Lowe Campbell Ewald, and TBWA, where she honed her skills in brand strategy, digital marketing, and global campaigns.

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