Greaves Cotton Ltd to step into multi-brand EV retail segment

Greaves Cotton Ltd

Greaves Cotton Limited announced on Thursday their entry in the new multi brand electric vehicle retail segment. The company is a diversified engineering company and a leading manufacturer, multi-product and multi-location company with a rich legacy.

“These will be the first of its kind multi-brand retail stores for clean tech or electric mobility. We will start first with Bangalore. We will gauge the response and then we will go to the other major EV cities in the country,” Nagesh Basavanhalli, Managing Director and Group CEO, Greaves Cotton told PTI. With this launch, Greaves Electric Mobility is participating in this global movement to accelerate the adoption of electric vehicles.

Between Ampere Electric and Greaves, we have over 600 stores over 400 cities but this multi-brand EV retail stores network will be little more exclusive, he said

Introduced under the brand name AutoEVMart, the platform serves as a marketplace for EVs in the country, offering e-two-wheelers and e-three-wheelers, among others, along with accessories, Greaves Electric Mobility said.

The company said it will be launching the first retail store under this new business soon.

The announcement comes on World EV Day, which is observed on September 9 every year.

The day marks the celebration of e-mobility. Special awareness campaigns are organised globally to educate people about the benefits of electric vehicles.

“AutoEVmart” platform is a concept that will enable consumers with a wide range of electric vehicles to choose from Ampere Electric to other brands in the EV space, said a release.

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It is part of our larger strategy to create an EV ecosystem which is built on wider choice, convenience and unique experience to consumers,” Greaves Cotton Managing Director and Group CEO, Basavanhalli said on the retail store concept launch.

The company’s entry into the multi-brand EV retail segment comes in line with its ambitious campaign – ‘Moving Billions With Greaves’,the company wants to emphasize the affordability and reliability aspect of EVs to enable consumers with smooth last mile connectivity, it said.

The brand also said it is adopting a holistic approach in the EV market; bridging all aspects and setting up a one-stop shop for all consumer needs.