Salesforce has partnered with Greaves Electric Mobility (GEM) to automate the sales, service, and dealer management processes. GEM plans to consolidate Salesforce Sales Cloud, Service Cloud, and other departments onto a single platform. This will enable GEM to provide its customers with personalized experiences and data-driven insights.

GEM’s employees will be more productive and faster with Salesforce Service Cloud, resulting in higher customer satisfaction and lower costs, the company said in a statement. Salesforce will also provide GEM dealer partners with improved dealer management systems to improve customer experiences across all channels, including offline and online.

“The EV sector is seeing exponential growth with a substantial surge in the demand and acceptance of EV adoption. However, we understand that buying an electric vehicle is a process that needs more awareness and engagement to ensure consumer loyalty. Additionally, it is also important to support the agents and dealer networks, which is essential in boosting satisfaction and winning more businesses. We are thrilled to contribute towards GEM’s journey in enhancing customer excellence while empowering its employees and dealer networks, as the world moves towards a more sustainable future,” said Arun Parameswaran, managing director, Sales and Distribution, Salesforce India.

In FY23, GEM, which owns the Ampere two-wheeler brand, contributed 42% (2,700 crores) to parent company Greaves Cotton Limited. With this, Greaves Cotton’s electric mobility division surpassed the company’s core internal combustion business to become the primary driver of revenue growth.

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In February, Salesforce also collaborated with another electric scooter manufacturer, Ather Energy, also collaborated with another electric scooter manufacturer, Ather Energy to improve its sales and service management capabilities. Salesforce announced in a press release that it will digitally transform Ather’s customer experience across online and offline touchpoints. It also provides Ather employees with a unified view of customers through primary and secondary sales and aids in relationship management from inquiry to post-delivery.